PARADE OF HOMES
GUIDEBOOK
PREMIUM POSITIONS
$2,100 Inside Front Cover
$2,100 Inside Back Cover
$1,150 Table of Contents
$995 Page 4 – Half Page
STANDARD POSITIONS
$1,250 Full Page
$800 Half Page
$530 Quarter Page
SUBDIVISION LISTING
$365/listing
(includes placement on an overview subdivision map, subdivision name, city/town, tax district, school district, lot price range, company name, phone, contact and website.)
Add subdivision to hbafoxcities.com
area subdivisions for $135. (Purchase of guidebook listing required for this price.)
SPONSORSHIPS
Presenting Sponsor $15,000
A customized package promoting your business in-conjunction with the Parade of Homes. Contact HBAFC for specific details.
Event Ticket $3,500
Your logo will be on printed & online tickets used by Parade-goer’s. (Logo not included on text or Apple wallet ticket.)
TV Commercial Sponsor $500
Business logo featured at end of HBA Fox Cities’ Parade promotion commercials.
Consumer e-blast $350
Reach more than 2,100 consumers who previously purchased tickets to attend the Parade of Homes, with a digital sponsorship in our consumer e-blast.
Social Media Sponsor $100/post
Promote your business on HBA Fox Cities social media channels Facebook and Instagram. Your logo will be featured as “Supporting Sponsor” on a post promoting the Parade. Posts will be boosted (paid promotion) to area residents. Note: These posts are not exclusive; HBAFC may include up to three sponsored HBAFC member logos per post.
Member Feature e-Blast $150
Offering a discount to members? Hosting an open house? Having a big sale? Promote it to members in the Member Feature e-Blast. Limited to 500 characters and includes your business logo. *Deal must represent only products and services directly affiliated with the HBAFC member company that placed the ad. Price includes one email to all members.
MOBILE
Home Listing Sponsorship $750
Up to 8 rotating positions
The graphic will be displayed in the home listings and placed between no more than every four homes. The home listing page is highly visited as Parade attendees search for details on the homes.
FOXCITIESPARADEOFHOMES.COM
The Parade-exclusive website is a resource for attendees to purchase tickets, view virtual tours of homes, and plan their route for the Parade. People who are visiting this site are interested in finding professionals in the building industry. Put your business front and center and create a lasting impression on thousands of Parade attendees.
“View Homes” Sidebar $1,500
Overview Map Page $750
BULK PARADE TICKETS
Hand out to customers, employees or use for giveaways.
Contact megan.schlimm@hbafoxcities.com to make arrangements for bulk tickets.
Sizing, reservation and ad copy deadlines
SPONSORSHIPS
NEW YEAR PARTY
$500
Your business logo is featured on the printed party invitation (if secured by November 1), signage at event, on hbafoxcities.com and e-invites to members.
MEMBER APPRECIATION LUNCH
$500
Held in the summer, members and guests are invited to the HBA Fox Cities office to enjoy a casual lunch and networking.
• Logo/business name on all registration materials and email invites
• Opportunity to distribute marketing materials on site
• Large poster at event
FLAVORS OF FALL
Members are invited to this event, hosted at the HBAFC office, to sample soups (and vote for the winner!), make caramel apple “nachos” and network.
Caramel Apple Bar Sponsor $1000
• Logo/business name on all registration materials and email invites
• Logo prominently on caramel apple bar
• Opportunity to be on-site and distribute marketing materials during event
• Banner at event listing sponsors
General Sponsor $500
• Logo/business name on all registration materials and email invites
• Banner at event listing sponsors
Soup-Off Competition Table $350
• Compete with fellow member companies for the title of “Superior Soup”. Each competition sponsorship includes:
• A tasting table to serve your soup option (tasting portion for up to 100 attendees; accurate count and serving suggestions provided one week prior to the event)
• Logo/business name on all registration materials and email invites as a soup-off competitor
• Opportunity to be on-site and distribute marketing materials during event
•Chance to take the “Superior Soup” title trophy, bragging rights and exposure in HBAFC’s weekly e-blast and social media as the winner
BOARD OF DIRECTORS LUNCH
$250/lunch
HBA Fox Cities Board of Directors meets every other month and is comprised of eight builder, seven industry partner and three staff members.
• Five minutes to highlight your company directly to the leaders of HBAFC
• Display and distribute company information at meeting
MEMBER FEATURE E-BLAST
$150/e-blast
Offering a discount to members? Hosting an open house? Having a big sale? Promote it to members in the Member Feature e-Blast. Limited to 500 characters and includes your business logo. *Deal must represent only products and services directly affiliated with the HBAFC member company that placed the ad. Price includes one email to all members.
INDOOR DIGITAL SIGNAGE
$65/month
Capture the attention of consumers and fellow members when they visit the HBAFC office by displaying your logo on our indoor digital signage. Each logo will be accompanied by the verbiage “Proud Member Partner” and displayed for the committed time period.
GOLF OUTING
SPONSORSHIPS
As a golfer and/or sponsor, participation in the Home Builders Association of the Fox Cities (HBAFC) golf outing allows HBAFC—through its Community Foundation for the Fox Valley Region Donor-advised Fund—to provide grants to local charities and scholarships to students enrolled in post-secondary education in the building trades.
All sponsorship levels receive recognition via signage at the event and in the program if committed to prior to printing, as well as on hbafoxcities.com and social media.
Presenting Sponsor $3,000
– Banner displayed prominently at event
– Logo on pre-event emails
– Company name/logo on every cart
– Prominent placement in event program
– Includes one Foursome of golfers
– Option to staff tee (includes boxed lunch for two + golf cart)
– Option to welcome and network with golfers at registration table
Social Hour $1,500
– Host beverages in the club house during the afternoon social hour
– Signage around the bar area
Beverage Cart $1,000
– Company name/logo on beverage cart
Lunch $850
– Custom label on each boxed lunch
Putting Green $600
– Signage at putting green
– Option to staff tee (includes boxed lunch for two + golf cart)
PlinkoTM Game $600
– HBAFC will arrange and assemble a themed package with the funds received
– Opportunity to add promotional materials to giveaway
Spin-the-Wheel Game $600
– HBAFC will arrange and assemble a themed package with the funds received
– Opportunity to add promotional materials to giveaway
Photo $600
– Logo on all photos of each foursome
– Photo sent to each team and posted to HBAFC Facebook page
Balcony Ball Toss $600
– Signage at registration & balcony
Tee $500
– Signage at tee
– Option to staff tee (includes boxed lunch for two + golf cart)
Can/Drink Holder $500
– Drink holder with your logo given to all golfers
Prize $300
– Sponsor prizes for: top golf team, men’s + women’s longest drive, longest putt
– Signage on prizes and tees
Coffee & Donuts $250
– Welcome guests with coffee and donuts the morning of the event
– Option to network at table
Driving Range $250
– Signage at range
– Option to network with golfers in the morning
Door Prize Sponsor $150
– Signage by door prize item
Gift Basket
Donate a basket for golfers to win. Donors will receive recognition at the outing and website.
Monetary Gifts
Donated funds will be used to purchase items for golfers to win during various games at the outing. Donors will receive recognition at the outing and website.
IN-KIND/MONETARY DONATIONS
Gift Basket
Donate a basket for golfers to win. Donors will receive recognition at the outing and website.
Monetary Gifts
Donated funds will be used to purchase items for golfers to win during various games at the outing. Donors will receive recognition at the outing and website.
HBAFOXCITIES.COM
NEW CONSTRUCTION FOR SALE LISTING
$125/listing
Promote your new-construction listing on hbafoxcities.com. Listing includes: up to 10 photos*, 250-word description, home address, price and builder contact information. *Photos must be supplied digitally and will not be style-edited by HBAFC. Listings will be accepted for unoccupied, new-construction properties only. Price is per property listing. Builder responsible for notifying HBAFC of any listing changes and when the home is sold.
Interested in listing your property? Contact megan.schlimm@hbafoxcities.com.
AREA SUBDIVISIONS LISTING
$365/subdivision/year*
Promote your subdivision on hbafoxcities.com. Website listing includes: photo of plat map, subdivision name, city/town, tax district, school district, lot price range, link to more info on your website for covenants/other, company name, phone, contact and website. See an example.
Add your listing to an upcoming Parade of Homes guidebook area subdivision section for $135/event.
(Purchase of online listing required for this price.)
Interested in listing your property? Contact megan.schlimm@hbafoxcities.com.
*Price is per subdivision. Listing will be available on hbafoxcities.com for 12 months. Developer is responsible for notifying HBAFC of any changes and/or if the development is sold out prior to listing expiration.
VIRTUAL TOUR SERVICE
RESIDENTIAL PROPERTY
How It Works: Home Builders Association of the Fox Cities (HBAFC) staff will conduct a 3D photo shoot at your property. The shoot will take approximately two hours. Virtual tours will be available for your marketing use in approximately 2-3 business days.
What You’ll Receive: A 3D virtual tour of your property, 360° photo of the front exterior, web links and embed code (including MLS compliant link).
To schedule a virtual tour or inquire regarding pricing contact megan.schlimm@hbafoxcities.com.
PDF floor plan noting square footage must be supplied prior to the shoot. Pricing valid within 25 miles of
the HBAFC office. If further, mileage will be charged at IRS rate. Agreement and payment must be submitted prior to shoot.
SHOWROOM/BUSINESS PROPERTY
How It Works: Home Builders Association of the Fox Cities (HBAFC) staff will conduct a 3D photo shoot at your showroom. Virtual tours will be available for your marketing use in approximately 3-5 business days.
What You’ll Receive: A 3D virtual tour of your showroom, 360 degree photo of the front exterior, web links and embed code to access the tour.
To schedule a virtual tour or inquire regarding pricing contact megan.schlimm@hbafoxcities.com.
PDF floor plan noting square footage must be supplied prior to the shoot. Pricing valid within 25 miles of the HBAFC office. If further, mileage will be charged at IRS rate. Agreement and payment must be submitted prior to shoot.
CREATIVE SERVICES
WEBSITE CREATION
Is your website aesthetically pleasing, informational and mobile friendly?
A good website is a necessity to consumers looking to purchase products and services; make sure your business is being considered by investing in a well-designed website.
Website creation includes:
• Clean design and creative assistance to get the look and features you want
• Mobile responsiveness for increased consumer usability
• User-friendly editing software
• SEO for better search engine optimization*
• Needs assessment consultation
• Moodboard with your branding and website details
• Creation of website with specified pages, photos and text
• Two rounds of proofing
• Transfer of domain to WordPress site
• One-on-one editing training
To discuss your website needs, contact megan.schlimm@hbafoxcities.com.
*SEO options available on specific web plans.
AD CREATION
$125/hour
Let us help you create a digital or print ad.
To discuss your ad needs, contact megan.schlimm@hbafoxcities.com.
HBAFOXCITIES.COM
WEBSITE MARKETING
Interested in marketing your business on hbafoxcities.com? Contact megan.schlimm@hbafoxcities.com for more information.
Pricing for all marketing opportunities above are for current HBA Fox Cities Members. Pricing is subject to change.