PARADE OF HOMES
GUIDEBOOK
PREMIUM POSITIONS
$2,205 Inside Front Cover
$2,205 Inside Back Cover
$1,210 Table of Contents
$1,045 Page 4 – Half Page
STANDARD POSITIONS
$1,315 Full Page
$840 Half Page
$560 Quarter Page
SPONSORSHIPS
Presenting Sponsor
A customized package promoting your business in-conjunction with the Parade of Homes. Contact HBAFC for specific details.
TV Commercial Sponsor $500
Business logo featured at end of HBA Fox Cities’ Parade promotion commercials.
Consumer e-blast $350
Reach nearly 3,000 consumers who previously purchased tickets to attend the Parade of Homes, with a digital sponsorship in our consumer e-blast. Note: These posts are not exclusive; HBAFC may include up to three sponsored HBAFC member logos per post.
Social Media Sponsor $100/post
Promote your business on HBA Fox Cities social media channels Facebook and Instagram. Your logo will be featured as “Supporting Sponsor” on a post promoting the Parade. Posts will be boosted (paid promotion) to area residents. Note: These posts are not exclusive; HBAFC may include up to three sponsored HBAFC member logos per post.
FOXCITIESPARADEOFHOMES.COM
The Parade-exclusive website is a resource for attendees to purchase tickets, view virtual tours of homes, and plan their route for the Parade. People who are visiting this site are interested in finding professionals in the building industry. Put your business front and center and create a lasting impression on thousands of Parade attendees. All digital ads will run on foxcitiesparadeofhomes.com for min. of 90 days w/click-through to business web page.
“View Homes” Sidebar $1,500
Overview Map Page $750
BULK PARADE TICKETS
Hand out to customers, employees or use for giveaways.
Contact megan.schlimm@hbafoxcities.com to make arrangements for bulk tickets.
Sizing, reservation and ad copy deadlines
SPONSORSHIPS
NEW YEAR PARTY
$500
Your business logo featured on TV’s at the event, hbafoxcities.com and e-invites to members.
MEMBER APPRECIATION LUNCH
$500
Held on July 15, 2025, members and guests are invited to the HBA Fox Cities office to enjoy a casual lunch and networking.
• Logo/business name on all email invites (if committed to prior to invitations being sent) and on hbafoxcities.com
• Opportunity to distribute marketing materials on site (typically 100+ attend)
• Large sign at event
BOARD OF DIRECTORS LUNCH
$250/lunch
HBA Fox Cities Board of Directors meets every other month and is comprised of eight builder, seven industry partner and three staff members.
• Five minutes to highlight your company directly to the leaders of HBAFC
• Display and distribute company information at meeting
MEMBER FEATURE E-BLAST
$150/e-blast
Offering a discount to members? Hosting an open house? Having a big sale? Promote it to members in the Member Feature e-Blast. Limited to 500 characters and up to three photos. *Deal must represent only products and services directly affiliated with the HBAFC member company that placed the ad. *Price includes one email to all members.
*Members have the option to send the email to all members or segment to builder or industry partner members.
INDOOR DIGITAL SIGNAGE
$65/month
Capture the attention of consumers and fellow members when they visit the HBAFC office by displaying your logo on our indoor digital signage. Each logo will be accompanied by the verbiage “Proud Member Partner” and displayed for the committed time period.
GOLF OUTING
SPONSORSHIPS
As a golfer and/or sponsor, participation in the Home Builders Association of the Fox Cities (HBAFC) golf outing allows HBAFC—through its Community Foundation for the Fox Valley Region Donor-advised Fund—to provide grants to local charities and scholarships to students enrolled in post-secondary education in the building trades.
All sponsorship levels receive recognition via signage at the event and in the program if committed to prior to printing, as well as on hbafoxcities.com and social media. For more info visit our Golf Outing page.
IN-KIND/MONETARY DONATIONS
Gift Basket
Donate a basket for golfers to win. Donors will receive recognition at the outing and website.
Monetary Gifts
Donated funds will be used to purchase items for golfers to win during various games at the outing. Donors will receive recognition at the outing and website.
HBAFOXCITIES.COM
NEW CONSTRUCTION FOR SALE LISTING
$125/listing
Promote your new-construction listing on hbafoxcities.com. Listing includes: up to 10 photos*, 250-word description, home address, price and builder contact information. *Photos must be supplied digitally and will not be style-edited by HBAFC. Listings will be accepted for unoccupied, new-construction properties only. Price is per property listing. Builder responsible for notifying HBAFC of any listing changes and when the home is sold.
Interested in listing your property? Contact megan.schlimm@hbafoxcities.com.
AREA SUBDIVISIONS LISTING
$365/subdivision/year*
Promote your subdivision on hbafoxcities.com. Website listing includes: photo of plat map, subdivision name, city/town, tax district, school district, lot price range, link to more info on your website for covenants/other, company name, phone, contact and website. See an example.
Add your listing to an upcoming Parade of Homes guidebook area subdivision section for $135/event.
(Purchase of online listing required for this price.)
Interested in listing your property? Contact megan.schlimm@hbafoxcities.com.
*Price is per subdivision. Listing will be available on hbafoxcities.com for 12 months. Developer is responsible for notifying HBAFC of any changes and/or if the development is sold out prior to listing expiration.
VIRTUAL TOUR SERVICE
RESIDENTIAL PROPERTY
How It Works: Home Builders Association of the Fox Cities (HBAFC) staff will conduct a 3D photo shoot at your property. The shoot will take approximately two hours. Virtual tours will be available for your marketing use in approximately 2-3 business days.
What You’ll Receive: A 3D virtual tour of your property, 360° photo of the front exterior, web links and embed code (including MLS compliant link).
To schedule a virtual tour or inquire regarding pricing contact megan.schlimm@hbafoxcities.com.
PDF floor plan noting square footage must be supplied prior to the shoot. Pricing valid within 25 miles of
the HBAFC office. If further, mileage will be charged at IRS rate. Agreement and payment must be submitted prior to shoot.
SHOWROOM/BUSINESS PROPERTY
How It Works: Home Builders Association of the Fox Cities (HBAFC) staff will conduct a 3D photo shoot at your showroom. Virtual tours will be available for your marketing use in approximately 3-5 business days.
What You’ll Receive: A 3D virtual tour of your showroom, 360 degree photo of the front exterior, web links and embed code to access the tour.
To schedule a virtual tour or inquire regarding pricing contact megan.schlimm@hbafoxcities.com.
PDF floor plan noting square footage must be supplied prior to the shoot. Pricing valid within 25 miles of the HBAFC office. If further, mileage will be charged at IRS rate. Agreement and payment must be submitted prior to shoot.
CREATIVE SERVICES
AD CREATION
$125/hour
Let us help you create a digital or print ad.
To discuss your ad needs, contact megan.schlimm@hbafoxcities.com.
HBAFOXCITIES.COM
WEBSITE MARKETING
Interested in marketing your business on hbafoxcities.com? Contact megan.schlimm@hbafoxcities.com for more information.
Pricing for all marketing opportunities above are for current HBA Fox Cities Members. Pricing is subject to change.
