PARADE OF HOMES

GUIDEBOOK

PREMIUM POSITIONS
$2,100 Inside Front Cover
$2,100  Inside Back Cover
$1,150  Table of Contents
$995 Page 4 – Half Page 

STANDARD POSITIONS
$1,250 Full Page
$800 Half Page 
$530 Quarter Page

SUBDIVISION LISTING
$365/listing
(includes placement on an overview subdivision map, subdivision name, city/town, tax district, school district, lot price range, company name, phone, contact and website.) 

Add subdivision to hbafoxcities.com
area subdivisions for $135. (Purchase of guidebook listing required for this price.)

SPONSORSHIPS

Presenting Sponsor $15,000 
A customized package promoting your business in-conjunction with the Parade of Homes. Contact HBAFC for specific details. 

Event Ticket $3,500 
Your logo will be on printed & online tickets used by Parade-goer’s. (Logo not included on text or Apple wallet ticket.) 

Mandatory Participant Meeting (limited to three sponsors) $500 
Parade participants are required to attend this meeting at the HBA Fox Cities’ office prior to the Parade. Be on-site to greet builders and hand out marketing materials. Sponsors will also be given five minutes at the beginning of the meeting to speak. 

Consumer e-blast $350 
Reach more than 2,100 consumers who previously purchased tickets to attend the Parade of Homes, with a digital sponsorship in our consumer e-blast.

Social Media Sponsor $100/post 
Promote your business on HBA Fox Cities social media channels Facebook and Instagram. Your logo will be featured as “Supporting sponsor” on a post promoting the Parade. Posts will be boosted (paid promotion) to area residents. Note: These posts are not exclusive; HBAFC may include up to three sponsored HBAFC member logos per post. 

B2B Parade Participant e-Blast $125 
Do you offer discounts, incentives or specials for Parade entries? This e-blast is sent to all Parade participants. Businesses may have up to 500 characters to announce their offer to builders and includes your business logo and direct contact information. Submitted info must represent only products & services directly affiliated with the HBAFC member company that placed the ad. E-blast may contain multiple member offers. 

MOBILE APP

Attendees using the app can access details for each home, create a custom route, purchase tickets, take notes on the homes and more. 

Map Sponsorship $1,000 
EXCLUSIVE POSITION – only 1 spot available
The fixed position display on the map page is one of the top places to advertise your business. One of the most used pages on the app, the map allows you to view all homes, target an area or select which homes you want to see and build a custom route. 

Home Listing Sponsorship $750 
Up to 8 rotating positions
The graphic will be displayed in the home listings and placed between no more than every four homes. The home listing page is highly visited as Parade attendees search for details on the homes. 

FOXCITIESPARADEOFHOMES.COM

The Parade-exclusive website is a resource for attendees to purchase tickets, view virtual tours of homes, and plan their route for the Parade. People who are visiting this site are interested in finding professionals in the building industry. Put your business front and center and create a lasting impression on thousands of Parade attendees. 

“View Homes” Sidebar $1,500 
Limited to three rotating businesses 

Overview Map Page $750 
Limited to three rotating advertisers 

BULK PARADE TICKETS

Hand out to customers, employees or use for giveaways. 

50-99 tickets $10 each
100-150 tickets $9 each
151+ tickets $8 each 

Contact megan.schlimm@hbafoxcities.com to make arrangements for bulk tickets.

Sizing, reservation and ad copy deadlines

SPONSORSHIPS

NEW YEAR PARTY

$500
Your business logo is featured on the printed party invitation (if secured by November 1), signage at event, on hbafoxcities.com and e-invites to members. 

MEMBER APPRECIATION LUNCH

$500
Held in the summer, members and guests are invited to the HBA Fox Cities office to enjoy a casual lunch and networking.
• Logo/business name on all registration materials and email invites
• Opportunity to distribute marketing materials on site
• Large poster at event

BOARD OF DIRECTORS LUNCH

$250/lunch
HBA Fox Cities Board of Directors meets every other month and is comprised of eight builder, seven industry partner and three staff members.
• Five minutes to highlight your company directly to the leaders of HBAFC
• Display and distribute company information at meeting

MEMBER FEATURE E-BLAST

$125/e-blast
Offering a discount to members? Hosting an open house? Having a big sale? Promote it to members in the Member Feature e-Blast. Limited to 500 characters and includes your business logo. *Deal must represent only products and services directly affiliated with the HBAFC member company that placed the ad. Price includes one email to all members.

INDOOR DIGITAL SIGNAGE

$65/month
Capture the attention of consumers and fellow members when they visit the HBAFC office by displaying your logo on our indoor digital signage. Each logo will be accompanied by the verbiage “Proud Member Partner” and displayed for the committed time period. 

GOLF OUTING

SPONSORSHIPS

As a golfer and/or sponsor, participation in the Home Builders Association of the Fox Cities (HBAFC) golf outing allows HBAFC—through its Community Foundation for the Fox Valley Region Donor-advised Fund—to provide grants to local charities and scholarships to students enrolled in post-secondary education in the building trades.

All sponsorship levels receive recognition via signage at the event and in the program if committed to prior to printing, as well as on hbafoxcities.com and social media.

Presenting Sponsor $2,500
– Banner displayed prominently at event
– Logo on pre-event emails
– Company name/logo on every cart
– Prominent placement in event program

Social Hour $1,500
– Host beverages in the club house during the afternoon social hour
– Signage around the bar area

Beverage Cart $1,000
– Company name/logo on beverage cart

Lunch $850
– Custom label on each boxed lunch

Putting Green $550
– Signage at putting green
– Option to staff tee (includes boxed lunch for two+ golf cart)

PlinkoTM Game $500
– HBAFC will arrange and assemble a themed package with the funds received
– Opportunity to add promotional materials to giveaway

Spin-the-Wheel Game $500
– HBAFC will arrange and assemble a themed package with the funds received
– Opportunity to add promotional materials to giveaway

Photo $500
– Logo on all photos of each foursome
– Photo sent to each team and posted to HBAFC Facebook page

Balcony Ball Toss $500
– Signage at registration & balcony

Can/Drink Holder $450
– Drink holder with your logo given to all golfers

Tee $400
– Signage at tee
– Option to staff tee (includes boxed lunch for two+ golf cart)

Registration Table $350
– Option to welcome and network with golfers

Prize $300
– Sponsor prizes for: top golf team, men’s + women’s longest drive, longest putt
– Signage on prizes and tees

Coffee & Donuts $250
– Welcome guests with coffee and donuts the morning of the event
– Option to network at table

Driving Range $250
– Signage at range
– Option to network with golfers in the morning

Door Prize Sponsor $150
– Signage by door prize item

Gift Basket
Donate a basket for golfers to win. Donors will receive recognition at the outing and website.

Monetary Gifts
Donated funds will be used to purchase items for golfers to win during various games at the outing. Donors will receive recognition at the outing and website.

IN-KIND/MONETARY DONATIONS

Gift Basket
Donate a basket for golfers to win. Donors will receive recognition at the outing and website.

Monetary Gifts
Donated funds will be used to purchase items for golfers to win during various games at the outing. Donors will receive recognition at the outing and website.

HBAFOXCITIES.COM

NEW CONSTRUCTION FOR SALE LISTING

$125/listing
Promote your new-construction listing on hbafoxcities.com. Listing includes: up to 10 photos*, 250-word description, home address, price and builder contact information. *Photos must be supplied digitally and will not be style-edited by HBAFC. Listings will be accepted for unoccupied, new-construction properties only. Price is per property listing. Builder responsible for notifying HBAFC of any listing changes and when the home is sold. 

Interested in listing your property? Contact megan.schlimm@hbafoxcities.com.

AREA SUBDIVISIONS LISTING

$365/subdivision/year*
Promote your subdivision on hbafoxcities.com. Website listing includes: photo of plat map, subdivision name, city/town, tax district, school district, lot price range, link to more info on your website for covenants/other, company name, phone, contact and website. See an example.

Add your listing to an upcoming Parade of Homes guidebook area subdivision section for $135/event.
(Purchase of online listing required for this price.)

Interested in listing your property? Contact megan.schlimm@hbafoxcities.com.

*Price is per subdivision. Listing will be available on hbafoxcities.com for 12 months. Developer is responsible for notifying HBAFC of any changes and/or if the development is sold out prior to listing expiration. 

HOST A MEMBER EVENT

MORNING MEMBER CONNECTION (9:00-10:00 AM)

Highlight your business to members by hosting a Morning Connection at your business from 9-10 a.m. There is no fee to HBA Fox Cities for hosting, however your business must provide a light breakfast and refreshments (coffee, soda, water) for up to 30 people and complete a liability waiver. Interested in hosting? Email contact@hbafoxcities.com for available dates.

MID-DAY MEMBER CONNECTION (11:30 AM-12:30 PM)

Highlight your business to members by hosting a Mid-Day Member Connection at your business from 11:30 a.m.-12:30 p.m. There is no fee to HBA Fox Cities for hosting, however your business must provide lunch/snacks and refreshments (soda, water) for up to 30 people and complete a liability waiver. Interested in hosting? Email contact@hbafoxcities.com for available dates..

MEMBER MIXER CONNECTION (5:00-7:00 PM)

Highlight your business to members by hosting a Member Mixer at your business from 5-7 p.m. There is no fee to HBA Fox Cities for hosting, however your business must provide appetizers and refreshments (beer, wine, soda, water) for up to 50 people and complete a liability waiver. Interested in hosting? Email contact@hbafoxcities.com for available dates.

VIRTUAL TOUR SERVICE

RESIDENTIAL PROPERTY

How It Works: Home Builders Association of the Fox Cities (HBAFC) staff will conduct a 3D photo shoot at your property. The shoot will take approximately two hours. Virtual tours will be available for your marketing use in approximately 2-3 business days. 

What You’ll Receive: A 3D virtual tour of your property, 360° photo of the front exterior, web links and embed code (including MLS compliant link). 

HBAFC Member Pricing
Up to 3,500 sq. ft……$250
3,501-5,000 sq. ft……$350
5,001 sq.ft.+………….call for price
Add 10 still photos…$50 (Purchase of virtual tour required for this price. For photo service outside of virtual tour, contact megan.schlimm@hbafoxcities.com)

To schedule a virtual tour or inquire regarding non-member pricing contact megan.schlimm@hbafoxcities.com.

PDF floor plan noting square footage must be supplied prior to the shoot. Pricing above valid within 25 miles of
the HBAFC office. If further, mileage will be charged at IRS rate. Agreement and payment must be submitted prior to shoot.

SHOWROOM/BUSINESS PROPERTY

How It Works:  Home Builders Association of the Fox Cities (HBAFC) staff will conduct a 3D photo shoot at your showroom. Virtual tours will be available for your marketing use in approximately 3-5 business days.

What You’ll Receive: A 3D virtual tour of your showroom, 360 degree photo of the front exterior, web links and embed code to access the tour.

HBAFC Member Pricing
Up to 3,500 sq. ft……$250
3,501-5,000 sq. ft……$350
5,001 sq.ft.+………….call for price
Add 10 still photos…$50 (Purchase of virtual tour required for this price. For photo service outside of virtual tour, contact megan.schlimm@hbafoxcities.com)

To schedule a virtual tour or inquire regarding non-member pricing contact megan.schlimm@hbafoxcities.com.

PDF floor plan noting square footage must be supplied prior to the shoot. Pricing above valid within 25 miles of the HBAFC office. If further, mileage will be charged at IRS rate. Agreement and payment must be submitted prior to shoot.

CREATIVE SERVICES

WEBSITE CREATION

Is your website aesthetically pleasing, informational and mobile friendly?
A good website is a necessity to consumers looking to purchase products and services; make sure your business is being considered by investing in a well-designed website.

Website creation includes:
• Clean design and creative assistance to get the look and features you want
• Mobile responsiveness for increased consumer usability
• User-friendly editing software
• SEO for better search engine optimization*
• Needs assessment consultation
• Moodboard with your branding and website details
• Creation of website with specified pages, photos and text
• Two rounds of proofing
• Transfer of domain to WordPress site
• One-on-one editing training

To discuss your website needs, contact megan.schlimm@hbafoxcities.com.
*SEO options available on specific web plans.

AD CREATION

$125/hour
Let us help you create a digital or print ad.

To discuss your ad needs, contact megan.schlimm@hbafoxcities.com.

HBAFOXCITIES.COM

WEBSITE MARKETING

Opportunities coming soon. Interested in marketing your business on hbafoxcities.com? Contact megan.schlimm@hbafoxcities.com for more information.

Event, sponsorship and registration policies

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